The role of narcissism in self-promotion on Instagram

Jang Ho Moon; Eunji Lee; Jung Ah Lee; Tae Rang Choi; Yongjun Sung

doi:10.1016/j.paid.2016.05.042

The role of narcissism in self-promotion on Instagram

Jang Ho Moon, Eunji Lee, Jung Ah Lee, Tae Rang Choi, Yongjun Sung

Division of Psychology

Research output: Contribution to journal › Article › peer-review

118 Citations (Scopus)

Abstract

Instagram, the rising photo-sharing social networking site, has gained an enormous amount of global popularity. This study examined the relationship between narcissism and Instagram users' self-promoting behavior. A total of 212 active Instagram users in Korea completed an online survey. The results showed that individuals higher in narcissism tended to post selfies and self-presented photos, update their profile picture more often, and spend more time on Instagram, as compared to their counterparts. They also rated their Instagram profile pictures as more physically attractive. Additionally, the results showed that Grandiose Exhibitionism positively predicted and Leadership/Authority negatively predicted the frequency of selfie postings and profile picture updates, as well as profile picture evaluations. However, Entitlement/Exploitativeness exhibited no effect on any of the self-promotion behaviors on Instagram.

Original language	English
Pages (from-to)	22-25
Number of pages	4
Journal	Personality and Individual Differences
Volume	101
DOIs	https://doi.org/10.1016/j.paid.2016.05.042
Publication status	Published - 2016 Oct 1

Bibliographical note

Publisher Copyright:
© 2016 Elsevier Ltd.

Keywords

Instagram
Narcissism
Self-promoting behavior
Social networking site (SNS)

ASJC Scopus subject areas

General Psychology

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10.1016/j.paid.2016.05.042

Cite this

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abstract = "Instagram, the rising photo-sharing social networking site, has gained an enormous amount of global popularity. This study examined the relationship between narcissism and Instagram users' self-promoting behavior. A total of 212 active Instagram users in Korea completed an online survey. The results showed that individuals higher in narcissism tended to post selfies and self-presented photos, update their profile picture more often, and spend more time on Instagram, as compared to their counterparts. They also rated their Instagram profile pictures as more physically attractive. Additionally, the results showed that Grandiose Exhibitionism positively predicted and Leadership/Authority negatively predicted the frequency of selfie postings and profile picture updates, as well as profile picture evaluations. However, Entitlement/Exploitativeness exhibited no effect on any of the self-promotion behaviors on Instagram.",

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The role of narcissism in self-promotion on Instagram

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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