The role of narcissism in self-promotion on Instagram

Jang Ho Moon; Eunji Lee; Jung Ah Lee; Tae Rang Choi; Yongjun Sung

doi:10.1016/j.paid.2016.05.042

The role of narcissism in self-promotion on Instagram

Jang Ho Moon, Eunji Lee, Jung Ah Lee, Tae Rang Choi, Yongjun Sung

Department of Psychology

Research output: Contribution to journal › Article › peer-review

94 Citations (Scopus)

Abstract

Instagram, the rising photo-sharing social networking site, has gained an enormous amount of global popularity. This study examined the relationship between narcissism and Instagram users' self-promoting behavior. A total of 212 active Instagram users in Korea completed an online survey. The results showed that individuals higher in narcissism tended to post selfies and self-presented photos, update their profile picture more often, and spend more time on Instagram, as compared to their counterparts. They also rated their Instagram profile pictures as more physically attractive. Additionally, the results showed that Grandiose Exhibitionism positively predicted and Leadership/Authority negatively predicted the frequency of selfie postings and profile picture updates, as well as profile picture evaluations. However, Entitlement/Exploitativeness exhibited no effect on any of the self-promotion behaviors on Instagram.

Original language	English
Pages (from-to)	22-25
Number of pages	4
Journal	Personality and Individual Differences
Volume	101
DOIs	https://doi.org/10.1016/j.paid.2016.05.042
Publication status	Published - 2016 Oct 1

Keywords

Instagram
Narcissism
Self-promoting behavior
Social networking site (SNS)

ASJC Scopus subject areas

Psychology(all)

Access to Document

10.1016/j.paid.2016.05.042

Cite this

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title = "The role of narcissism in self-promotion on Instagram",

abstract = "Instagram, the rising photo-sharing social networking site, has gained an enormous amount of global popularity. This study examined the relationship between narcissism and Instagram users' self-promoting behavior. A total of 212 active Instagram users in Korea completed an online survey. The results showed that individuals higher in narcissism tended to post selfies and self-presented photos, update their profile picture more often, and spend more time on Instagram, as compared to their counterparts. They also rated their Instagram profile pictures as more physically attractive. Additionally, the results showed that Grandiose Exhibitionism positively predicted and Leadership/Authority negatively predicted the frequency of selfie postings and profile picture updates, as well as profile picture evaluations. However, Entitlement/Exploitativeness exhibited no effect on any of the self-promotion behaviors on Instagram.",

keywords = "Instagram, Narcissism, Self-promoting behavior, Social networking site (SNS)",

author = "Moon, {Jang Ho} and Eunji Lee and Lee, {Jung Ah} and Choi, {Tae Rang} and Yongjun Sung",

note = "Funding Information: This research was supported by the Sookmyung Women's University Research Grant (# 1-1503-0065 ). Publisher Copyright: {\textcopyright} 2016 Elsevier Ltd.",

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AU - Lee, Eunji

AU - Lee, Jung Ah

AU - Choi, Tae Rang

AU - Sung, Yongjun

PY - 2016/10/1

Y1 - 2016/10/1

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AB - Instagram, the rising photo-sharing social networking site, has gained an enormous amount of global popularity. This study examined the relationship between narcissism and Instagram users' self-promoting behavior. A total of 212 active Instagram users in Korea completed an online survey. The results showed that individuals higher in narcissism tended to post selfies and self-presented photos, update their profile picture more often, and spend more time on Instagram, as compared to their counterparts. They also rated their Instagram profile pictures as more physically attractive. Additionally, the results showed that Grandiose Exhibitionism positively predicted and Leadership/Authority negatively predicted the frequency of selfie postings and profile picture updates, as well as profile picture evaluations. However, Entitlement/Exploitativeness exhibited no effect on any of the self-promotion behaviors on Instagram.

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The role of narcissism in self-promotion on Instagram

Abstract

Keywords

ASJC Scopus subject areas

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