The roles of spokes-avatars' personalities in brand communication in 3D virtual environments

Seung A.Annie Jin, Yongjun Sung

Research output: Contribution to journalArticlepeer-review

44 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The roles of spokes-avatars' personalities in brand communication in 3D virtual environments'. Together they form a unique fingerprint.

Business & Economics