Time preferences and food choices: Evidence from a choice experiment

Elisa De Marchi; Vincenzina Caputo; Rodolfo M. Nayga; Alessandro Banterle

doi:10.1016/j.foodpol.2016.05.004

Time preferences and food choices: Evidence from a choice experiment

Elisa De Marchi, Vincenzina Caputo, Rodolfo M. Nayga, Alessandro Banterle

Research output: Contribution to journal › Article › peer-review

78 Citations (Scopus)

Abstract

Time preferences have been recognized by numerous studies as an important driver of a number of healthy and environmentally-friendly behaviors. In this study, we first examined if healthy and environmentally-friendly food labels (e.g., USDA organic, carbon trust, health claim, and calories) are relevant in driving food choices. Second, using the Consideration of Future Consequences (CFC) scale we analyzed if individuals with different time preferences have different choice behavior and valuations in relation to these labels. Results indicate that consumers value both healthy and environmentally-friendly attributes displayed on labels. Results also suggest that time preferences can significantly influence consumers' valuation for the USDA organic label, the presence of health claims and the calorie amount attribute.

Original language	English
Pages (from-to)	99-109
Number of pages	11
Journal	Food Policy
Volume	62
DOIs	https://doi.org/10.1016/j.foodpol.2016.05.004
Publication status	Published - 2016 Jul 1

Bibliographical note

Publisher Copyright:
© 2016 Elsevier Ltd.

Keywords

Choice experiment
Consumer behavior
Environmentally-friendly labels
Food economics
Health claims
Time preferences

ASJC Scopus subject areas

Food Science
Development
Sociology and Political Science
Economics and Econometrics
Management, Monitoring, Policy and Law

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.foodpol.2016.05.004

Cite this

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title = "Time preferences and food choices: Evidence from a choice experiment",

abstract = "Time preferences have been recognized by numerous studies as an important driver of a number of healthy and environmentally-friendly behaviors. In this study, we first examined if healthy and environmentally-friendly food labels (e.g., USDA organic, carbon trust, health claim, and calories) are relevant in driving food choices. Second, using the Consideration of Future Consequences (CFC) scale we analyzed if individuals with different time preferences have different choice behavior and valuations in relation to these labels. Results indicate that consumers value both healthy and environmentally-friendly attributes displayed on labels. Results also suggest that time preferences can significantly influence consumers' valuation for the USDA organic label, the presence of health claims and the calorie amount attribute.",

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AU - De Marchi, Elisa

AU - Caputo, Vincenzina

AU - Nayga, Rodolfo M.

AU - Banterle, Alessandro

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AB - Time preferences have been recognized by numerous studies as an important driver of a number of healthy and environmentally-friendly behaviors. In this study, we first examined if healthy and environmentally-friendly food labels (e.g., USDA organic, carbon trust, health claim, and calories) are relevant in driving food choices. Second, using the Consideration of Future Consequences (CFC) scale we analyzed if individuals with different time preferences have different choice behavior and valuations in relation to these labels. Results indicate that consumers value both healthy and environmentally-friendly attributes displayed on labels. Results also suggest that time preferences can significantly influence consumers' valuation for the USDA organic label, the presence of health claims and the calorie amount attribute.

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KW - Environmentally-friendly labels

KW - Food economics

KW - Health claims

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Time preferences and food choices: Evidence from a choice experiment

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

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