Time preferences and food choices: Evidence from a choice experiment

Elisa De Marchi; Vincenzina Caputo; Rodolfo M. Nayga; Alessandro Banterle

doi:10.1016/j.foodpol.2016.05.004

Time preferences and food choices: Evidence from a choice experiment

Elisa De Marchi^*
, Vincenzina Caputo
, Rodolfo M. Nayga
, Alessandro Banterle

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

97 Citations (Scopus)

Abstract

Time preferences have been recognized by numerous studies as an important driver of a number of healthy and environmentally-friendly behaviors. In this study, we first examined if healthy and environmentally-friendly food labels (e.g., USDA organic, carbon trust, health claim, and calories) are relevant in driving food choices. Second, using the Consideration of Future Consequences (CFC) scale we analyzed if individuals with different time preferences have different choice behavior and valuations in relation to these labels. Results indicate that consumers value both healthy and environmentally-friendly attributes displayed on labels. Results also suggest that time preferences can significantly influence consumers' valuation for the USDA organic label, the presence of health claims and the calorie amount attribute.

Original language	English
Pages (from-to)	99-109
Number of pages	11
Journal	Food Policy
Volume	62
DOIs	https://doi.org/10.1016/j.foodpol.2016.05.004
Publication status	Published - 2016 Jul 1

Bibliographical note

Publisher Copyright:
© 2016 Elsevier Ltd.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Choice experiment
Consumer behavior
Environmentally-friendly labels
Food economics
Health claims
Time preferences

ASJC Scopus subject areas

Food Science
Development
Sociology and Political Science
Economics and Econometrics
Management, Monitoring, Policy and Law

Access to Document

10.1016/j.foodpol.2016.05.004

Cite this

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title = "Time preferences and food choices: Evidence from a choice experiment",

abstract = "Time preferences have been recognized by numerous studies as an important driver of a number of healthy and environmentally-friendly behaviors. In this study, we first examined if healthy and environmentally-friendly food labels (e.g., USDA organic, carbon trust, health claim, and calories) are relevant in driving food choices. Second, using the Consideration of Future Consequences (CFC) scale we analyzed if individuals with different time preferences have different choice behavior and valuations in relation to these labels. Results indicate that consumers value both healthy and environmentally-friendly attributes displayed on labels. Results also suggest that time preferences can significantly influence consumers' valuation for the USDA organic label, the presence of health claims and the calorie amount attribute.",

keywords = "Choice experiment, Consumer behavior, Environmentally-friendly labels, Food economics, Health claims, Time preferences",

author = "\{De Marchi\}, Elisa and Vincenzina Caputo and Nayga, \{Rodolfo M.\} and Alessandro Banterle",

note = "Publisher Copyright: {\textcopyright} 2016 Elsevier Ltd.",

year = "2016",

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doi = "10.1016/j.foodpol.2016.05.004",

language = "English",

volume = "62",

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T1 - Time preferences and food choices

T2 - Evidence from a choice experiment

AU - De Marchi, Elisa

AU - Caputo, Vincenzina

AU - Nayga, Rodolfo M.

AU - Banterle, Alessandro

PY - 2016/7/1

Y1 - 2016/7/1

N2 - Time preferences have been recognized by numerous studies as an important driver of a number of healthy and environmentally-friendly behaviors. In this study, we first examined if healthy and environmentally-friendly food labels (e.g., USDA organic, carbon trust, health claim, and calories) are relevant in driving food choices. Second, using the Consideration of Future Consequences (CFC) scale we analyzed if individuals with different time preferences have different choice behavior and valuations in relation to these labels. Results indicate that consumers value both healthy and environmentally-friendly attributes displayed on labels. Results also suggest that time preferences can significantly influence consumers' valuation for the USDA organic label, the presence of health claims and the calorie amount attribute.

AB - Time preferences have been recognized by numerous studies as an important driver of a number of healthy and environmentally-friendly behaviors. In this study, we first examined if healthy and environmentally-friendly food labels (e.g., USDA organic, carbon trust, health claim, and calories) are relevant in driving food choices. Second, using the Consideration of Future Consequences (CFC) scale we analyzed if individuals with different time preferences have different choice behavior and valuations in relation to these labels. Results indicate that consumers value both healthy and environmentally-friendly attributes displayed on labels. Results also suggest that time preferences can significantly influence consumers' valuation for the USDA organic label, the presence of health claims and the calorie amount attribute.

KW - Choice experiment

KW - Consumer behavior

KW - Environmentally-friendly labels

KW - Food economics

KW - Health claims

KW - Time preferences

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M3 - Article

AN - SCOPUS:84971537165

SN - 0306-9192

VL - 62

SP - 99

EP - 109

JO - Food Policy

JF - Food Policy

ER -

Time preferences and food choices: Evidence from a choice experiment

Abstract

Bibliographical note

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

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