Using Instagram while "in a Relationship": The Roles of Narcissism and Self-Esteem

Despite the continued attention on the distinct behavioral and relational outcomes of narcissism and self-esteem, limited academic research has been devoted to investigating the influences of those individual differences upon behaviors of seeking and retaining a romantic relationship concurrently in the digital environment. The present study aimed to test the role that narcissism and self-esteem play in predicting individuals' attitudes toward behaviors in current and possible romantic relationships. The results demonstrated that individuals high in narcissism showed positive attitudes toward interacting with potential romantic partners on Instagram. Furthermore, they showed positive attitudes toward current relationship-related postings on Instagram. In contrast, individuals high in self-esteem exhibited negative attitudes toward interacting with potential romantic partners, whereas they showed positive attitudes toward posting photographs taken with their current romantic partners on Instagram. This study provides empirical evidence for the associations between individual differences and attitudes toward various behaviors on social networking sites (SNSs) in relation to both potential and current romantic relationships.