Valuing an EU Animal Welfare Label using Experimental Auctions

Azucena Gracia; Maria L. Loureiro; Rodolfo M. Nayga

doi:10.1111/j.1574-0862.2011.00543.x

Valuing an EU Animal Welfare Label using Experimental Auctions

Azucena Gracia, Maria L. Loureiro, Rodolfo M. Nayga

Department of Food and Resource Economics

Research output: Contribution to journal › Article › peer-review

40 Citations (Scopus)

Abstract

The aim of this article is to determine consumers' valuation for an EU Animal Welfare (EU-CAW) Label for products providing higher animal welfare standards than the current legal requirements. Using revealed preference data from random nth price auction mechanism and two auction procedures, our results generally suggest that consumers are willing to pay a premium for an EU Animal Welfare (EU-CAW) Label for cured ham. This finding is consistent in both the endowment and full-bidding auction approaches we employed in our experiments conducted in Spain. The average premium that consumers are willing to pay for a cured ham with the EU-CAW Label ranges 19% and 23% of the average price of the regular cured ham that is currently avabetweenilable in supermarkets.

Original language	English
Pages (from-to)	669-677
Number of pages	9
Journal	Agricultural Economics
Volume	42
Issue number	6
DOIs	https://doi.org/10.1111/j.1574-0862.2011.00543.x
Publication status	Published - 2011 Nov

Keywords

Consumer preferences
Endowment approach
Full-bidding approach
Willingness to pay

ASJC Scopus subject areas

Agronomy and Crop Science
Economics and Econometrics

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10.1111/j.1574-0862.2011.00543.x

Cite this

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title = "Valuing an EU Animal Welfare Label using Experimental Auctions",

abstract = "The aim of this article is to determine consumers' valuation for an EU Animal Welfare (EU-CAW) Label for products providing higher animal welfare standards than the current legal requirements. Using revealed preference data from random nth price auction mechanism and two auction procedures, our results generally suggest that consumers are willing to pay a premium for an EU Animal Welfare (EU-CAW) Label for cured ham. This finding is consistent in both the endowment and full-bidding auction approaches we employed in our experiments conducted in Spain. The average premium that consumers are willing to pay for a cured ham with the EU-CAW Label ranges 19% and 23% of the average price of the regular cured ham that is currently avabetweenilable in supermarkets.",

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AU - Loureiro, Maria L.

AU - Nayga, Rodolfo M.

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Valuing an EU Animal Welfare Label using Experimental Auctions

Abstract

Keywords

ASJC Scopus subject areas

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