Valuing energy-saving measures in residential buildings: A choice experiment study

So Yoon Kwak, Seung Hoon Yoo, Seung Jun Kwak

Research output: Contribution to journalArticlepeer-review

81 Citations (Scopus)


Air-conditioning and heating energy-saving measures can cut back the usage of energy. This paper attempts to apply a choice experiment in evaluating the consumer's willingness to pay (WTP) for air-conditioning and heating energy-saving measures in Korea's residential buildings. We consider the trade-offs between price and three attributes of energy-saving (window, facade, and ventilation) for selecting a preferred alternative and derive the marginal WTP (MWTP) estimate for each attribute. We also try to test irrelevant alternatives property for the estimation model holds and compare the estimation results of the multinomial logit (MNL) and the nested logit (NL) models. The NL model outperforms the MNL model. The NL model show that MWTPs for increasing the number of glasses and their variety, for increasing the thickness of facade for 1 mm, and for establishing a ventilation system are KRW 17,392 (USD 18.2), 1,112 (1.2), and 11,827 (12.4), respectively. Overall, the potential consumers have significant amount of WTP.

Original languageEnglish
Pages (from-to)673-677
Number of pages5
JournalEnergy Policy
Issue number1
Publication statusPublished - 2010 Jan


  • Choice experiment
  • Energy-saving measures
  • Nested logit model

ASJC Scopus subject areas

  • General Energy
  • Management, Monitoring, Policy and Law


Dive into the research topics of 'Valuing energy-saving measures in residential buildings: A choice experiment study'. Together they form a unique fingerprint.

Cite this