Jay Pil Choi, Eirik Gaard Kristiansen, Jae Nahm

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)


It is a widely adopted practice for firms to announce new products well in advance of actual market availability, especially in the computer industry. In this article, a firm makes pre-announcements on its product, which are "cheap talk." We develop a reputation model of "vaporware" where the product pre-announcement can partially convey information about the product's quality. We discuss its implications for social welfare.

Original languageEnglish
Pages (from-to)653-669
Number of pages17
JournalInternational Economic Review
Issue number3
Publication statusPublished - 2010 Aug

ASJC Scopus subject areas

  • Economics and Econometrics


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