Abstract
It is a widely adopted practice for firms to announce new products well in advance of actual market availability, especially in the computer industry. In this article, a firm makes pre-announcements on its product, which are "cheap talk." We develop a reputation model of "vaporware" where the product pre-announcement can partially convey information about the product's quality. We discuss its implications for social welfare.
Original language | English |
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Pages (from-to) | 653-669 |
Number of pages | 17 |
Journal | International Economic Review |
Volume | 51 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2010 Aug |
ASJC Scopus subject areas
- Economics and Econometrics