TY - JOUR
T1 - Vaporware
AU - Choi, Jay Pil
AU - Kristiansen, Eirik Gaard
AU - Nahm, Jae
PY - 2010/8
Y1 - 2010/8
N2 - It is a widely adopted practice for firms to announce new products well in advance of actual market availability, especially in the computer industry. In this article, a firm makes pre-announcements on its product, which are "cheap talk." We develop a reputation model of "vaporware" where the product pre-announcement can partially convey information about the product's quality. We discuss its implications for social welfare.
AB - It is a widely adopted practice for firms to announce new products well in advance of actual market availability, especially in the computer industry. In this article, a firm makes pre-announcements on its product, which are "cheap talk." We develop a reputation model of "vaporware" where the product pre-announcement can partially convey information about the product's quality. We discuss its implications for social welfare.
UR - http://www.scopus.com/inward/record.url?scp=77955381364&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77955381364&partnerID=8YFLogxK
U2 - 10.1111/j.1468-2354.2010.00596.x
DO - 10.1111/j.1468-2354.2010.00596.x
M3 - Article
AN - SCOPUS:77955381364
SN - 0020-6598
VL - 51
SP - 653
EP - 669
JO - International Economic Review
JF - International Economic Review
IS - 3
ER -