In content-oriented networking, content files are typically cached in network nodes, and hence how to cache content files is crucial for the efficient content delivery and cache storage utilization. In this paper, we propose a content caching scheme, WAVE, in which the number of chunks to be cached is adjusted based on the popularity of the content. In WAVE, an upstream node recommends the number of chunks to be cached at its downstream node, which is exponentially increased as the request count increases. Simulation results reveal that the average hop count of content delivery of WAVE is lower than other schemes, and the inter-ISP traffic volume of WAVE is the second lowest (CDN is the lowest). Also, WAVE achieves higher cache hit ratio and fewer frequent cache replacements than other on-demand caching strategies.