Abstract
As the proportion of online shopping in the retail industry increases, studies on the effects of online shopping mall characteristics have been widely reported. However, limited research has been conducted on the effects of new website features in the Web2.0 environment and the factors that moderate these effects. This study analyzed these relationships through multilevel regression by measuring the features (e.g., decision aid, affiliate program, mobile app) of 390 online shopping malls and online shopping mall performance. The analysis showed that most website functions have a positive effect on online shopping malls, while the effect of product videos and affiliate programs differ by product involvement.
| Original language | English |
|---|---|
| Pages (from-to) | 93-112 |
| Number of pages | 20 |
| Journal | International Journal of Electronic Commerce Studies |
| Volume | 13 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2022 |
Bibliographical note
Publisher Copyright:© 2022 Academy of Taiwan Information Systems Research. All rights reserved.
Keywords
- E-Commerce
- Online Experience
- Online Shopping Mall
- Product Involvement
- Website Feature
ASJC Scopus subject areas
- Computer Science Applications